Flip'd! is an 18 minute film produced entirely at MAC Studio. It is the result of a collaboration between mother and son. It was conceptualized and written by Stephanie McCarthy - an established writer and tutor of film, who in this case also acted as the primary character, Eve. Her son Jim McCarthy is the owner of MACS and filled the role of producer, director, camera, composer etc. Essentially Flip'd! is a zero budget film. It was shot entirely on a consumer DV camera, while sound, music and editing was done using the resources here at MACS.

Synopsis:
Eve wakes one morning to yet another birthday. Pressured by her husband to "pretty yourself up for me tonite!" she struggles to become superficially and instantly younger, her day lurching from one disaster to the next. Eventually Eve's instincts guide her towards happiness deep and real and beyond all expectations.

Aims of the project:

• to produce a film using passion, time and existing equipment, but zero budget.
• to produce a film with essentially one actor and just two people covering every filmaking task.
• to demonstrate how a film can convey an emotional journey within a simple yet multi-dimensional story without using dialogue.
• to demonstrate how music can serve in place of dialogue whilst also acting as underscore.
• to demonstrate the universal truth that each woman fights a quiet and desperate battle against the ravages of age, relinquishing the struggle only when she discovers inner happiness.

The process of creating Flip'd!, while involving many hours of hard work, was immensely satisfying with plenty of laughs and fun.

Credits:
Concept & Screenplay - Stephanie McCarthy
Direction, Camera & Production - Jim McCarthy
EVE - Stephanie McCarthy
Music - Jim McCarthy
Jim and Stephanie gratefully acknowledge (in order of appearance)
Maurice Linehan as Eve's husband
Smitha & Mark Earl Dental Care
Renée McCarthy as the manicurist
Lyn Conway and the team from Thatchair's Hair & Beauty
Kaye Tippins from Serenety Lingerie
Chris and the Organiks Store - Broadway, Glenelg
Mark Abraham as The Surfer

About Stephanie McCarthy
Stephanie is a published author who has been writing for film, TV, stage, page and radio for more than 40 years, winning major awards for her radio and stage plays. She is a long-serving member of the Australian Writers Guild and is a Script Assessor for the South Australian Film Corporation.

About Jim McCarthy
Jim McCarthy owns and runs MAC Studio which primarily produces music and sound for film. He also works as a freelance musician regularly performing throughout Australia with various groups and ensembles such as R@taque and "The Rhythm Works". Flip'd! represents Jim's first foray into film direction and production.